The Fourth ‘Magnificent Culture’ (Mculture) people-to-people diplomacy event—2022 International Photography Competition& First China UK forum-Celebrating the 50th anniversary of the establishment of diplomatic relations between China and the UK is organised by Shanghai Overseas Returned Scholars Association (SORSA) , and co-organised by Mcloud, SORSA University of Manchester Shanghai Alumni Association, SORSA English Chapter, Shanghai Hong Kong Macau Taiwan Photographers Club (SHMT Club). A photography exhibition named “Beautiful World” will be held in Shanghai followed by the Award Ceremony & First China UK forum to show the excellent photos. Photos taken by the Chinese and British people will demonstrate sustainable development process of countries in the era of biodiversity, and also show the actions taken by the two countries to promote the transformative and sustainable development of a "beautiful world", echoing President Xi Jingping's speech at the Fifteenth meeting of the Conference of the Parties to the United Nations Convention on Biological Diversity.
Submissions related to the theme of “Friendship and Development”will show the humanities, landscape, ecological photography works. The extensive and far-reaching nice photos of the "beautiful world" will present the outstanding achievements of the Chinese and British peoples in the transformation from "Beautiful Country" to a "Beautiful World". The competition launched with a hope to deepen Sino-UK friendship, promoting the exchanges and cooperation between the two peoples, further contributing to the sustainable development of the two countries and the world. At the historical moment of the 50th anniversary of the establishment of diplomatic relations between China and the UK, ‘friendship between China and the UK’ –a special award will commend the best photo reflecting profound friendship in the fifty years. The award-winning photos will be exhibited at the "Beautiful World" photography exhibition at SORSA-Home for Overseas Returned Scholars in Shanghai and the University of Manchester China Centre.